Quant was arguably the most pioneering of them all. She established a template for her radically pared-down designs in the 1950s soon after setting up her label with her future husband
Alexander Plunket Greene and photographer and former solicitor Archie McNair. Her earliest, markedly youthful designs included roomy, boxy pinafores and plastic collars to brighten up and accessorise dresses.
The rise of modernity in fashion was also fuelled by a taste for simplicity in interiors. Quant’s second Bazaar boutique in Knightsbridge, which opened in 1957, was designed by Terence Conran and had an uncluttered interior in white, grey and black. Music, mainly modern jazz – frequently played at Bazaar – also contributed to this taste for all things contemporary.